Indian Motorcycle 2013 Sturgis Rally Logo - A New Era Begins #289770 (License: Personal Use)

This maroon-and-white emblem commemorates Indian Motorcycle’s landmark participation in the 2013 Sturgis Motorcycle Rally, signaling the brand’s revival after decades. The design integrates the iconic Chief head silhouette with feathered headdress, stylized speed lines, and the bold tagline “A New Era Begins,” reflecting renewed engineering excellence and cultural legacy. It was widely used on merchandise, event signage, and promotional materials during the rally.

Used on official event collateral, apparel, social media, and press releases for the 2013 Sturgis Rally to highlight Indian Motorcycle’s re-entry into the modern motorcycle market; targets enthusiasts seeking heritage brands and rally culture.