Scholastic Reading Counts! - Promote Literacy & Track Student Progress #247659 (License: Personal Use)

The logo features a central blue open book above a red banner with “SCHOLASTIC” in white, flanked by two stylized open books in red and gold forming a semi-circle beneath the phrase “READING COUNTS!” in bold, colorful lettering. Designed to convey energy and inclusivity, the imagery reflects student empowerment, diverse reading experiences, and measurable progress. It’s widely used across educational platforms to signal literacy initiatives backed by research-based tools.

This image is typically used on school district websites, educator resource portals, and Scholastic product pages to introduce or promote the Reading Counts! program. It targets teachers, administrators, and parents seeking structured reading motivation and assessment tools for K-12 students.