University of Wisconsin-Madison Logo - Official "W" Brandmark #314402 (License: Personal Use)

This is the University of Wisconsin-Madison’s primary athletic and institutional logo-a stylized, uppercase red "W" with a sharp black drop shadow that conveys motion and strength. The design features clean, modern serifs and a trademark symbol (™) in the lower right, signifying its protected branding status. It is widely used across sports uniforms, merchandise, digital platforms, and official university communications.

This image is typically used on university websites, athletic department pages, fan merchandise, press kits, and social media to represent UW-Madison identity and foster school spirit; it matches user intent for brand recognition, licensing inquiries, or visual asset downloads.