University of Wisconsin-Madison Logo | Official Badgers Branding #307018 (License: Personal Use)

This is the official University of Wisconsin-Madison "W" logo, featuring a stylized red letter "W" with a white outline and black drop shadow, set against a black background with a subtle red oval glow. Introduced in 1947 and refined over decades, it represents the school’s athletic teams, academic identity, and statewide pride. The design balances tradition with modern graphic clarity, making it ideal for merchandise, digital media, and institutional signage.

Used on university websites, athletic apparel, social media profiles, recruitment materials, and fan merchandise; matches user intent for brand verification, licensing requests, or visual identification of UW-Madison content.