University of Wisconsin-Madison Official "W" Logo | Badgers Brand Identity #20405 (License: Personal Use)

This is the official primary mark of the University of Wisconsin-Madison, featuring a bold crimson-red stylized “W” with sharp black negative-space cutouts forming arrow-like shapes. Designed for high visibility and strong brand recognition, it’s used across athletics, merchandise, digital platforms, and institutional communications. The logo embodies tradition, energy, and Badger spirit.

Used on university websites, athletic uniforms, promotional materials, and fan gear; targets prospective students, alumni, sports fans, and institutional partners seeking official branding resources.