Bucky Badger - Official Mascot of the University of Wisconsin-Madison #20406 (License: Personal Use)

Bucky Badger is the official live and costumed mascot of the University of Wisconsin-Madison, first introduced in 1940 and officially adopted in 1949. Dressed in a cardinal-red turtleneck sweater featuring a bold white “W,” he represents the school’s athletic teams-the Wisconsin Badgers-in NCAA Division I competitions. His expressive, determined stance reflects both tenacity and school pride, making him a central figure at games, rallies, and university events.

This image is commonly used on university websites, athletic department pages, merchandise, and promotional materials to reinforce brand identity and school spirit; it serves users seeking information about UW-Madison traditions, mascots, or collegiate branding.