What Is Qualitative Research? Understanding Its Focal Points #226665 (License: Personal Use)

This infographic presents a Venn diagram that maps the three central dimensions of qualitative research: self-reported statements (“What People Say”), observed behaviors (“What People Do”), and cultural influences (“Culture”). Overlapping areas highlight how meaning, need, or desire emerge at their intersections, reflecting deeper human motivations. The image includes a quote from Gill Ereaut, Director at Linguistic Landscapes, UK, reinforcing that qualitative research operates through multiple focal points.

Used on educational or market research webpages to explain foundational concepts of qualitative methodology; targets students, researchers, and UX/product teams seeking to understand human-centered inquiry approaches.