Stone 17 Logo - Iconic Craft Beer Brand Identity #2105487 (License: Personal Use)

This iconic logo features a muscular, horned demon with bat-like wings, triumphantly raising a frothy beer mug, all framed within the stylized numerals “17” in black with vibrant green outlines. Designed to reflect Stone Brewing’s rebellious identity and commitment to bold flavors, the artwork blends fantasy illustration with strong branding elements. The composition evokes power, tradition, and irreverence-core themes in the brand’s storytelling.

Used on merchandise, taproom signage, limited-edition beer labels (e.g., Stone 17th Anniversary Ale), and digital marketing campaigns; targets craft beer enthusiasts seeking bold, story-driven brands.