Business vs. Nonbusiness TV Characters: Portrayal Analysis by Income Level #2367059 (License: Personal Use)

The chart visualizes findings from Lichter et al. (1997), revealing that nonbusiness characters are consistently portrayed more positively than business characters across all income categories. High-income business characters show the most negative portrayal (≈55% negative), while low-income nonbusiness characters have the highest positivity (≈60% positive). Each bar represents 100%, with red indicating negative traits and blue indicating positive traits.

Used in media studies, communications research, or sociology articles discussing stereotyping in entertainment; supports arguments about bias against business professionals in popular culture. Targets academics, journalists, and content analysts seeking empirical evidence on TV character framing.