Beef Checkoff Logo - Funded by the Beef Checkoff Program #3798971 (License: Personal Use)

The logo features the word “BEEF” in bold black uppercase letters above a vibrant red checkmark that doubles as a stylized cow head silhouette. A registered trademark symbol (®) appears to the lower right of the checkmark, and below the graphic is the tagline “Funded by the Beef Checkoff,” indicating its origin from the mandatory $1-per-head assessment on cattle sales. This visual identity is used across marketing, educational, and regulatory materials to signify official support and oversight by the Cattlemen’s Beef Board and Beef Promotion Operating Committee.

This image is commonly used on USDA-affiliated websites, beef industry portals, promotional campaigns, and educational resources to denote content funded or endorsed by the Beef Checkoff program. It signals credibility and alignment with national beef promotion efforts, targeting consumers, producers, retailers, and foodservice professionals.