Top 12 Reasons Online Shoppers Abandon Carts in 2025 #2116907 (License: Personal Use)

This horizontal bar chart visualizes survey data on why online shoppers abandon purchases, with "Presented with unexpected costs" topping the list at 56%. Other major factors include casual browsing (37%), finding better prices elsewhere (36%), and perceived high overall pricing (32%). Secondary issues like complicated navigation (25%), site crashes (24%), and payment security concerns (17%) further erode trust and completion rates.

Used on e-commerce optimization blogs, UX research reports, or conversion rate optimization (CRO) landing pages to illustrate pain points in the checkout funnel; targets marketers, product managers, and web designers seeking to reduce cart abandonment.