Jumpman Logo - Iconic Nike Air Jordan Symbol Explained #1862926 (License: Personal Use)

This iconic black silhouette depicts a basketball player in mid-dunk, arms spread wide and one hand extended toward the hoop-a pose immortalized from Michael Jordan’s 1984 Olympic photogra ph. Designed by Peter Moore, it became the official logo for Nike’s Air Jordan line and symbolizes innovation, performance, and cultural impact in sports marketing.

Used on product packaging, apparel, digital ads, and official brand pages; targets fans, collectors, and shoppers seeking authentic Jordan Brand merchandise or historical sports branding insights.