Peel the Love - Dole’s Heartfelt Fruit Campaign #2057778 (License: Personal Use)

The “Peel the Love” logo features bold, flowing teal script outlined in sunny yellow, evoking freshness and positivity. At the end of the phrase, a heart shape cradles the classic Dole logo-red lettering with a radiant sunburst-symbolizing care and natural goodness. This design is central to Dole’s consumer engagement initiative promoting emotional connection through everyday fruit moments.

Used in digital campaigns, social media, packaging, and point-of-sale displays to support seasonal promotions (e.g., Valentine’s Day, Mother’s Day) where Dole encourages sharing fruit as a gesture of love; targets health-conscious families and gift-givers seeking meaningful, simple acts of kindness.