I Love NY Logo - Official Symbol of New York City & State #1869729 (License: Personal Use)

This iconic logo features a bold black sans-serif “I” and “NY”, with a vibrant red heart symbolizing love, created by designer Milton Glaser in 1977 for the New York State Department of Commerce. It was originally part of a campaign to revitalize tourism during a challenging economic period and has since become one of the most enduring symbols of urban identity and civic pride globally.

Used on tourism websites, merchandise, travel guides, city branding campaigns, and social media to evoke affection for New York; matches user intent for souvenir shopping, travel planning, or cultural reference.