How to Build a Customer Journey Map: A 9-Step Visual Guide #3695309 (License: Personal Use)

This infographic outlines a comprehensive, step-by-step methodology for developing a customer journey map, beginning with organizational goal alignment and user research, progressing through empathy mapping, touchpoint identification, and lensed brainstorming, then using affinity diagramming and sketching to synthesize findings, and concluding with collaboration, refinement, and digital visualization. Each stage integrates qualitative and quantitative insights to ensure strategic relevance and user-centered outcomes.

Used on UX strategy, product design, or customer experience blog posts and resource pages; supports educational content for teams learning journey mapping techniques; aligns with search intent for “how to create a customer journey map” or “customer journey mapping steps.”