Orangetheory Fitness Logo - Brand Identity and Visual Symbol #3602879 (License: Personal Use)

This is the official logo of Orangetheory Fitness, a high-intensity interval training (HIIT) franchise. The orange color reflects the brand’s signature “orange zone” heart rate target, while the central circle with four extending lobes evokes both molecular structure and human connection-symbolizing science-backed workouts and community-driven results.

Used on websites, app interfaces, gym signage, apparel, and marketing collateral to reinforce brand identity; targets fitness-conscious users seeking data-driven, group-based workouts.