I Love NY Logo - Official Symbol of New York City Pride & Tourism #1691400 (License: Personal Use)

This instantly recognizable logo features bold, black sans-serif typography with a vibrant red heart replacing the word “love,” designed by Milton Glaser in 1977 for the New York State Department of Commerce. It was originally conceived to revive tourism during a challenging economic period and has since become a global pop-culture icon, appearing on apparel, souvenirs, signage, and digital media. The registered trademark (®) underscores its official status and enduring commercial and cultural relevance.

Used widely in tourism campaigns, merchandise, city branding, and digital content to evoke nostalgia, civic pride, or travel intent; ideal for landing pages, gift shops, travel blogs, and NYC-themed promotional material.