Red E. Fox - Official Mascot of WHAS Radio & Louisville’s Beloved Character #1990531 (License: Personal Use)

Red E. Fox is the longtime mascot of WHAS Radio (AM 840) in Louisville, Kentucky, first introduced in 1950 as part of the station’s children’s programming and charity initiatives like the WHAS Crusade for Children. Dressed in orange fur, white chest, red goggles, and a utility belt marked “9H” (for WHAS), he symbolizes energy, approachability, and civic engagement. His open-palm gesture and joyful expression reflect his role as a community ambassador at parades, school visits, and fundraising events.

This image is used on WHAS Radio’s website, social media, event promotions, and historical archives to represent brand identity and nostalgia. It serves users seeking information about local media history, mascot branding, or family-friendly community events.