Boy Scouts of America Official Logo - Symbol of Leadership and Service #38535 (License: Personal Use)

This emblem combines a golden fleur-de-lis with a bald eagle clutching an American shield, flanked by stars and a banner proclaiming “Be Prepared.” The design reflects the organization’s commitment to character development, citizenship, and personal fitness. First adopted in 1910, it remains central to Scouting identity across uniforms, publications, and ceremonies.

Used on official BSA websites, recruitment materials, merit badge pamphlets, and event signage; serves to reinforce brand recognition and convey core Scouting values to parents, volunteers, and youth seeking character-building programs.