Züm Public Transit Logo | Official Brand Identity #96800 (License: Personal Use)

The Züm logo features the word “züm” in a clean, bold sans-serif typeface with lowercase letters; the umlaut over the 'u' is stylized as four evenly spaced red dots. This minimalist yet distinctive design reflects the brand’s commitment to clarity, innovation, and community-focused mobility solutions. The high-contrast black-and-red palette ensures strong visual recognition across digital and print media.

Used on official transit websites, mobile apps, bus shelters, vehicle livery, and marketing materials; serves users seeking route info, schedules, fare details, or service updates for the Region of Waterloo’s public transit system.