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Old vs New Google Logo: Evolution of the Iconic Brand Identity #1247839 (License: Personal Use)
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About this clipart
This image contrasts Google’s original serif-based logo with its 2015 redesign, which adopted a custom sans-serif typeface (Product Sans) for improved legibility across devices. The new version eliminated shadows, serifs, and exaggerated curves, emphasizing clarity and adaptability in mobile-first environments. Both logos retain the signature multicolor scheme but differ significantly in weight, spacing, and geometric precision.
Used in tech history articles, branding case studies, or UX design resources to illustrate corporate rebranding trends; targets users researching logo evolution, design principles, or Google’s product development timeline.
Related Cliparts: Discover how Google’s logo evolved from its original 1998 design to the modern 2015 version-simpler, cleaner, and more scalable for digital platforms.
(view all Old vs New Google Logo: Evolution of the Iconic Brand Identity)
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