Alabama State University Official Logo | ASU Brand Identity #1765090 (License: Personal Use)

This emblem represents Alabama State University’s identity, integrating the institution’s initials “ASU” with a stylized golden ram head at its center. Surrounding the core are three curved arrows-blue (top left), gold (top right), and green (bottom)-each bearing text: “BLUE,” “GOLD,” and “GO GREEN,” reflecting the university’s colors and environmental commitment. The design conveys movement, unity, and pride in ASU’s heritage and values.

Used on official university websites, admissions materials, athletic branding, merchandise, and digital communications to reinforce institutional identity and foster community pride among students, alumni, and staff.