Solo vs. Simultaneous Media Activity by Type - Digital Day Study #2077602 (License: Personal Use)

This stacked bar chart illustrates the percentage of solo versus simultaneous minutes across six activity categories-any media & communications, watching audio-visual content, listening to audio, reading/browsing/using, playing games, and communicating-for adults aged 16+ (n=593,058). Data comes from the Digital Day 7-day diary study, revealing that communication is the most multitasked activity (57% simultaneous), while watching audio-visual content remains predominantly solo (78%).

Used in digital behavior reports, UX research presentations, or marketing strategy decks to illustrate media multitasking trends; targets researchers, product managers, and advertisers seeking insights into user attention allocation.