Annuity Purchase Intent Survey: Warm, Tepid, and Cold Non-Buyers #3431022 (License: Personal Use)

The infographic uses a thermometer metaphor to segment non-buyers’ attitudes toward annuities: 42% are “warm,” indicating future purchase interest; 40% are “tepid,” acknowledging annuities’ benefits but rejecting personal suitability; and 18% are “cold,” firmly opposed. Each category is color-coded (orange, green, blue) and clearly labeled with percentages for quick comprehension.

This image is used on financial advisory, retirement planning, or insurance marketing pages to illustrate consumer sentiment and inform outreach strategies. It supports content targeting hesitant prospects by addressing psychological barriers and segmentation for tailored messaging.