Beer Brand Customer Journey Funnel - From Awareness to Advocacy #3747209 (License: Personal Use)

The image illustrates a complete customer lifecycle for a beer brand, mapping touchpoints across five sequential stages: Awareness (e.g., print ads, bloggers, PPC), Consideration (e.g., social media, online reviews, word of mouth), Purchase (e.g., website, tasting room, retail), Retention (e.g., beer forums, email, RateBeer.co), and Advocacy (e.g., brewery events, blogs, social sharing). Each stage is color-coded and connected by dotted lines indicating potential transitions and feedback loops, highlighting both digital and experiential engagement opportunities.

Used in marketing strategy guides, SaaS dashboards, or brewery digital transformation presentations to help teams align campaigns with consumer behavior. Matches user intent for understanding omnichannel funnel optimization, especially in beverage or CPG industries.